Content Marketing and Social Media Specialist Job in Fort Sam Houston, TX

Vacancy No. CHDE244713195157D Department U.S. Army Recruiting Command and U.S. Army Cadet Command
Salary $88,205.00 to $114,663.00 Grade 12 to 12
Perm/Temp Temporary FT/PT Full-time
Open Date 10/28/2024 Close Date 11/11/2024
Job Link Apply Online Who may apply Public
Locations:
Fort Sam Houston, TX


Summary

About the Position: Position is located with the U.S. Army Recruiting Command, 5th Recruiting Brigade.

  • TEMP Appointment: This position is a TEMPORARY Not to Exceed 30 Sep 2025 position and may be extended in one year increments up to a maximum of three years.

Duties

  • Serves as the Assistant Contracting Officer Representative (ACOR) ensuring contracted work is within scope and direction of the Performance work statement.
  • Responds to information requests, collects data, and guides Battalion level Virtual operations.
  • Understands and applies segmentation to requested digital content and develops processes and workflows to secure a constant flow of relevant social media content.
  • Ensures that information is releasable within the guidelines of Department of Defenses and Headquarters, Department of the Army, regulations and policy maintaining operational security.
  • Measures, analyzes, and reports on performance of the brigades social media activities deriving actionable insights to improve performance, conversion rates, loyalty, increase awareness, propensity and interest to join the Army among core audiences.
  • Manages the overall planning and execution of the Brigades, recruiting social media program covering Facebook, Instagram, Twitter, SnapChat, Youtube, Flickr, and other social platforms as they arise.

Requirements

Conditions of Employment

  • Temporary Duty Travel (TDY) required 25% of the time.
  • Appointment may be subject to a suitability or fitness determination, as determined by a completed background investigation.

Qualifications

Who May Apply: US Citizens

In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if qualifying based on education, your transcripts will be required as part of your application. Additional information about transcripts is in this document.



Specialized Experience at GS-12: One year of specialized experience which includes 1) Developing digital strategy and campaign plans for managing marketing and social media programs and content marketing techniques for digital recruiting operations; 2) Creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience through the use of Web and social networking sites to include, Facebook, Instagram, Youtube, Flickr, and other social platforms; 3) Analyzing and interpreting customer data from analytical tools and dashboards such as Sprinklr, Analytics, Tag Manager, Hubspot, Pardot, Marketo, Optimizely and others for tracking impacts related to campaign success; 4) Teaching a new product, digital tool, application, software, etc, to customers, marketing team, and leadership; AND 5) Presenting data to leadership to keep informed on campaign issues or necessary strategic changes. This definition of specialized experience is typical of work performed at the next lower grade/level position in the federal service (GS-11). (NOTE: At the GS-12, there is no education substitution, you must meet this with specialized experience.)

Education

This job does not have an education qualification requirement.

Additional information

  • Male applicants born after December 31, 1959, must complete a Pre-Employment Certification Statement for Selective Service Registration.
  • You will be required to provide proof of U.S. Citizenship.
  • One year trial/probationary period may be required.
  • Direct Deposit of Pay is required.
  • Selection is subject to restrictions resulting from Department of Defense referral system for displaced employees.
  • If you have retired from federal service and you are interested in employment as a reemployed annuitant, see the information in the Reemployed Annuitant information sheet.
  • This is a Public Affairs & Communications Media Career Field position.
  • Multiple positions may be filled from this announcement.
  • Salary includes applicable locality pay or Local Market Supplement.
  • Payment of Permanent Change of Station (PCS) costs is not authorized, based on a determination that a PCS move is not in the Government interest.
  • TEMP Appointment: This position is a TEMPORARY Not to Exceed 30 Sep 2025 position and may be extended in one year increments up to a maximum of three years.
Reasonable Accommodation (RA) Requests: If you believe you have a disability (i.e., physical or mental), covered by the Rehabilitation Act of 1973 as amended that would interfere with completing the USA Hire Competency Based Assessments, you will be granted the opportunity to request a RA in your online application. Requests for RA for the USA Hire Competency Based Assessments and appropriate supporting documentation for RA must be received prior to starting the USA Hire Competency Based Assessments. Decisions on requests for RA are made on a case-by-case basis. If you meet the minimum qualifications of the position, after notification of the adjudication of your request, you will receive an email invitation to complete the USA Hire Competency Based Assessments, based on your adjudication decision. You must complete all assessments within 48 hours of receiving the URL to access the USA Hire Competency Based Assessments if you received the link after the close of the announcement. To determine if you need a RA, please review the Procedures for Requesting a Reasonable Accommodation for Online Assessments here: https://help.usastaffing.gov/Apply/index.php?title=Reasonable_Accommodations_for_USA_Hire

Benefits

A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.

Review our benefits

Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.

How You Will Be Evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

You will be evaluated based on how well you meet the qualifications listed in this vacancy announcement. Your qualifications will be evaluated based on your application materials (e.g., resume, supporting documents), the responses you provide on the application questionnaire, and the result of the online assessments required for this position. You will be assessed on the following competencies (knowledge, skills, abilities, and other characteristics):

  • Attention to Detail
  • Communications and Media
  • Customer Service
  • Flexibility
  • Integrity/Honesty
  • Interpersonal Skills
  • Multimedia Technologies
  • Organizational Awareness
  • Reading Comprehension
  • Self-Management
  • Stress Tolerance
  • Teamwork
  • Written Communication


The USA Hire Assessments includes a cut score based on the minimum level of required proficiency in these critical general competencies. You must meet or exceed the cut score to be considered. You will not be considered for the position if you score below the cut score or fail to complete the assessment.

Overstating your qualifications and/or experience in your application materials or application questionnaire may result in your removal from consideration. Cheating on the online assessment may also result in your removal from consideration.

Basis for Rating: Qualified candidates will be assigned to one of three quality categories: Best Qualified, Highly Qualified and Qualified. Veteran preference eligibles are listed ahead of non-preference eligibles within each quality category.
  • Best Qualified. Candidates in this category possess exceptional skills and experience to exceed well above the minimum requirements for the announced position.
  • Highly Qualified. Candidates in this category possess good skills and experience above the minimum requirements for the announced position.
  • Qualified. Candidates in this category meet the minimum experience requirements for the announced position.
You may claim Military Spouse preference.

You may claim Priority Placement Program (PPP) preference.


Interagency Career Transition Assistance Program (ICTAP). If you are a Federal employee in the competitive service and your agency has notified you in writing that you are a displaced employee eligible for ICTAP consideration, you may receive selection priority for this position. To receive selection priority, you must: (1) meet ICTAP eligibility criteria (2) be rated well-qualified for the position and; (3) submit the appropriate documentation to support your ICTAP eligibility. To be considered well-qualified and receive selection priority applicants must satisfy all qualification requirements for the position and receive a score of 90 or above. Additional information about the program is on OPM's Career Transition Resources website.

Required Documents

The documents you are required to submit vary based on whether or not you are eligible for preference in federal employment. A complete description of preference categories and the associated required documents is in the Applicant Checklist for Public Announcements.

As described above, your complete application includes your resume, your responses to the online questionnaire, and documents which prove your eligibility to apply. If you fail to provide these documents, you will be marked as having an incomplete application package and you will not be considered any further.

1. Your resume:

  • Your resume may be submitted in any format and must support the specialized experience described in this announcement.
  • If your resume includes a photograph or other inappropriate material or content, it will not be used to make eligibility and qualification determinations and you may not be considered for this vacancy.
  • For qualifications determinations your resume must contain hours worked per week and the dates of employment (i.e., HRS per week and month/year to month/year or month/year to present). If your resume does not contain this information, your application may be marked as incomplete and you may not receive consideration for this position.
  • For additional information see: What to include in your resume.
2. Other supporting documents:
  • Cover Letter, optional
  • Most recent Performance Appraisal, if applicable
NOTE: Documents submitted as part of the application package, to include supplemental documents, may be shared beyond the Human Resources Office. Some supplemental documents such as military orders and marriage certificates may contain personal information for someone other than you. You may sanitize these documents to remove another person's personal information before you submit your application. You may be asked to provide an un-sanitized version of the documents if you are selected to confirm your eligibility.

How to Apply

Please read the entire announcement and all the instructions before you begin an application. To apply and be considered for this position, you must complete all required questionnaires, assessments and submit all required documentation as specified in the How to Apply and Required Documents section.

The complete application package must be submitted by 11:59 PM (ET) on the closing date of the announcement to receive consideration. The application process is as follows:

  1. Click the Apply Online button.
  2. Answer the questions presented in the application and attach all necessary supporting documentation. To preview the application questionnaire, click the following link: https://apply.usastaffing.gov/ViewQuestionnaire/12585157
  3. Click the Submit Application button prior to 11:59 PM (ET) on 11/11/2024.
  4. If you are required to complete any USA Hire Assessments, you will be notified after submitting your application. The notification will be provided in your application submission screen and via email. The notification will include your unique assessment access link to the USA Hire system and the completion deadline. Additionally, in USAJOBS you can click "Track this application" to return to your assessment completion notice.
  5. Access USA Hire using your unique assessment link. Access is granted through your USAJOBS login credentials.
  6. Review all instructions prior to beginning your assessments. You will have the opportunity to request a testing accommodation before beginning the assessments should you have a disability covered under the Rehabilitation Act of 1973 as amended.
  7. Set aside at least 3 hours to take the USA Hire Assessments; however, most applicants complete the assessments in less time. If you need to stop the assessments and continue later, you can re-use your unique assessment link.
  8. Your responses to the USA Hire Assessments will be reused for one year (in most cases) from the date you complete an assessment. If future applications you submit require completion of the same assessments, your responses will be automatically reused.

For more general information, system requirements, reasonable accommodation information, and to request assistance regarding the USA Hire Assessments, review the following resources: https://help.usastaffing.gov/Apply/index.php?title=USA_Hire_Assessments

To update your application, including supporting documentation: During the announcement open period, return to your USAJOBS account, find your application record, and click Edit my application. This option will no longer be available once the announcement has closed.

To view the announcement status or your application status: Click on this: https://www.usajobs.gov/Help/how-to/application/status/. Your application status page is where you can view your application status, USA Hire assessment completion status, and review your notifications sent by the hiring agency regarding your application.

Agency contact information

Army Applicant Help Desk
Address
BR-W06UAA US ARMY ACCESSIONS COMMAND
DO NOT MAIL
Fort Sam Houston, TX 78234
US
Learn more about this agency

Next steps

If you provided an email address, you will receive an email message acknowledging receipt of your application. Your application package will be used to determine your eligibility, qualifications, and quality ranking for this position. If you are determined to be ineligible or not qualified, your application will receive no further consideration.

Based on your application and your responses to the application questionnaire, you may be presented with instructions on how to access the USA Hire system to complete the online assessments. The online assessments must be completed within 48 hours following the close of this announcement. You will have the opportunity to request a testing accommodation for the assessment should you have a disability covered under the Rehabilitation Act of 1973, as amended.


Note: We cannot accept applications on behalf of Federal Agencies. Application instructions are listed within the Job Description.


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