Major duties and responsibilities are summarized below.

The purpose of this position is to assist in the administration of a comprehensive marketing program that includes providing marketing support; developing, executing, and evaluating marketing plans and strategies; and providing comprehensive informational materials that inform appropriate audiences and targeted groups of programs, services, and activities throughout CJRM, Naval Base Guam (NBG), Andersen Air Force Base (AAFB) Guam, and Marine Corps Base Camp Blaz (MCBCB) Guam.? Develops and executes professional marketing and promotional plans for regional and installation WFR programs, events, and activities. Strategizes and uses established real-world marketing practices, marketing analysis, data gathering, and tabulation to initiate and complete plans. Develops marketing campaign designs to enhance participation in WFR programs and activities by considering the characteristics of the target audience and the media mix necessary to reach them. Assists in determining the most effective and efficient methods of reaching target audience to increase facility utilization, sales, program usage, and visibility. Makes recommendations to program/facility managers on the design of effective advertising vehicles and appropriate media mix. Develops and maintains effective tracking tools to ensure timely completion of projects. Acts as the main point of contact for proofs requiring program/facility manager approval. Communicates regularly and is the liaison between manager and designer/marketing staff to ensure draft work receives approval from the requestor, timely completion of projects, and organization goals are accomplished. Utilizes and maintains a working knowledge of marketing tools to publicize and encourage patronage of programs and facilities. This is accomplished through strategic deployment of advertising campaigns including but not limited to, email, websites, presentations, social media, publications, official message traffic, banners, printed materials, and other promotional means. Gathers information to complete, submit, and monitor progress of publicity requests and distribution plans through project management systems. Conducts regional and installation level public relations activities including but not limited to, using publicity information or interviews to write detailed press releases, feature articles, web advertisements or stories, photo captions, and other public relations media. Provides visibility for WFR programs and disseminates information by making presentations to individuals or groups regarding facilities, services, programs and special events. Takes photos as appropriate to accompany public relations materials or for future advertising use. Submits regularly scheduled articles and event information to base paper and other appropriate media. Monitors and tracks submissions, maintains press clipping files and photo library. Keeps Regional Marketing Director apprised of project status, workload condition, and departmental concerns. Maintains computer files in accordance with department standards for all completed work, including photographs. Works with outside vendors on large projects, and other work not completed in- house. Attends major WFR program events and provides constructive marketing feedback to the program/facility manager. Drives a government vehicle to facilities, events, and meetings in support of regional, installation, or offsite events.

A complete list of duties and responsibilities will be provided at the time of hire.

Conditions of employment

• Subject to satisfactory completion of background investigation to include National Agency Check with Inquiries (NACI). Incumbent may be required to obtain and maintain a secret security clearance.
• Must possess a valid state driver’s license. Travel to other facilities required within the normal scope of duties.
• Occasional travel of less than 20% may be required.
• Must be able to work varied work schedules to include evenings, weekends, and holidays.
• This position is ad-hoc/situational telework eligible.

Qualifications

In order to qualify for this position, resumes must include information which demonstrates experience and knowledge, skills, and ability (KSAs) as they relate to this position. Applicants are encouraged to be clear and specific when describing their experience level and KSAs. If you are relying on your education to meet qualification requirements: Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from schools accredited by accrediting institutions recognized by the U.S. Department of Education (http://www.ed.gov/admins/finaid/accred/). Applicants qualifying based on education, time in grade, credentials, certification, training and/or module completion MUST provide proof of education (i.e. official transcripts/high school diploma), personnel action or SFS0, credentials, statement of service, certification, training and/or module completion at the time of resume submission. Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.

Knowledge of marketing and promotional principles, procedures, methods, and techniques to develop new or revise existing marketing plans, campaigns, or strategies; to provide effective advertising and dissemination of information; to meet desired goals and promote patronage. Knowledge of writing, creating, and publishing digital content to web and social media sites. Knowledge of grammar, spelling, and standard/media style guide requirements. Skill in planning and implementing marketing strategies, methods, and campaigns to increase awareness and patronage of WFR programs and services. Skill in project management related analytics associated with web and social media sites. Skill in the use of desktop publishing, content management systems, graphic design, digital photography, video software programs, and other software programs, in order to be able to prepare or coordinate the production of marketing products, including print and audiovisual products, social media tools and websites, and other promotional products such as advertisements and exhibits. Skill in the use of Microsoft Office Programs (e.g., Word, Excel, Access, Power Point, Outlook) and database management systems to accurately capture and analyze data. Skill in developing, conducting, and analyzing market research information. Ability to work independently and in a team environment under pressure to meet project deadlines and specific tasks. Ability to conceptualize and recommend advertising methods from written and verbal instructions. Ability to gather and effectively organize information. Ability to develop and effectively deliver oral presentations or briefings. Ability to communicate effectively in English, both orally and in writing, and possess strong interpersonal communication skills.

Work is primarily sedentary in nature. It may involve some walking, standing, bending, or carrying light items.

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Any experience, education, or other qualification presented on your application and/or resume is subject to evaluation and verification. Submissions are reviewed to determine if applicants meet the hiring eligibility and qualification requirements and to determine the level of KSAs related to the job requirements. Best qualified applicants are referred to the hiring manager in accordance with Military Spouse and Veteran Preference policies where applicable. If your application and/or resume lacks sufficient information, you will be rated accordingly or may be considered ineligible. The hiring manager may choose to conduct interviews, which may also be subject to evaluation and verification.

-RESUME. A resume is required (two-page limit, learn more here - Resume Requirements). Your resume must include relevant work experience, include the employer's name, job title, start and end dates (month/year), the number of hours worked per week and describe how you meet the required qualifications of the job. Federal jobs should include series and grade. If the job announcement requires any education, certifications, or licensures, include the required information. If required, include school or institution name, completion date, degree type and GPA. Your resume is the main resource used to assess your knowledge, skills, and abilities as they relate to this position. You should be clear and specific when describing your work experience as it relates to this position.

-FOR CURRENT OR FORMER FEDERAL EMPLOYEES. A copy of your most recent personnel action/SF50 or agency notification of personnel action form that provides current position, grade level, and duty location is required.

-PROOF OF EDUCATION, CREDENTIALS, CERTIFICATION, LICENSURE, TRAINING, OR TIME IN GRADE. Applicants qualifying based on education, credentials, certification, licensure, training, or time in grade MUST provide proof of education (i.e. official transcripts/high school diploma), personnel action, or SF50, and current or unexpired credentials, certification, licensure, or training at the time of resume submission.

-APPLICANTS CLAIMING HIRING PREFERENCE: Please ensure you complete and submit ALL required documents to claim preference at the time of resume submission. All forms to claim preference can be downloaded via our website at www.militarymwrguam.com/careers.

WHAT ARE PREFERENCES? Preferences are advantages in the candidate selection process. Individuals can claim the following preferences:

1. Reemployment Priority List (RPL): Qualifying separated employees shall have priority placement in the NAF activity from which they were separated as a result of a Business Based Action (BBA), when the position has substantially the same duties as the position from which they were separated and it is not a higher grade or employment category, provided the position is not being filled by an internal candidate. To claim this preference, you MUST:
-Submit a copy of your BBA Separation Notification indicating eligibility for RPL.

2. Military Spouse Preference (MSP): Qualifying spouses eligible for MSP are spouses of an active duty military member of the U.S. Armed Forces, including members of the National Guard or Reserves on active duty. The marriage must have occurred before the military member received official permanent change of station (PCS) orders to Guam. MSP is applicable only when applying for NAF positions at the NF-03 and below and equivalent craft and trade (CT) positions. To claim this preference, you MUST:
-Submit sponsor's PCS orders to Guam. Applicant must be listed as a dependent; AND
-If you are not indicated as a spouse on the PCS orders, you MUST submit proof of marriage prior to PCS to Guam

3. Veteran's Preference/Gold Star Veteran's Preference: Qualifying military veterans, and spouses/parents of deceased veterans shall be given employment preference over non-preference applicants if they are equally qualified. Preference applicable for positions open to external candidates.

To claim Veteran's preference for time served during specific periods of war, campaigns, or expeditions, you MUST:
-Complete and Submit VETERAN'S PREFERENCE WORKSHEET. Form may be downloaded from: Download Vet Preference Form or at www.militarymwrguam.com/careers; AND
-Submit a copy of your DD-214 (member 4 copy)

To claim Veteran's preference for service-connected disabilities or for eligible relatives of deceased or disabled veterans, you MUST:
-Complete and submit completed SF-15, APPLICATION FOR 10-POINT VETERAN PREFERENCE. Form may be downloaded from: Download SF-15 Form or at www.opm.gov/forms/standard-forms/; AND
-Submit any other supporting documentation to validate information provided on SF-15 (DD-214 (member 4 copy), DD-1300, official statements, document of service-connected disability, marriage certificate, court decree, etc.)

All resumes and documents required to prove eligibility MUST be submitted by the closing date on the announcement in order to be considered. It is the applicant's responsibility to ensure accuracy and completion of requirements upon submission. Failure to provide all of the required information and/or documentation as stated in this vacancy announcement may result in an ineligible rating/preference or may affect the overall rating/preference.

Documentation submitted for other/previous vacancies is not considered as part of this submission.

Next steps