Marketing Specialist Job in Virginia Beach, VA

Vacancy No. 25-12735856 Department Commander, Navy Installations
Salary $20.00 to $22.00 Grade 3 to 3
Perm/Temp Permanent FT/PT Full-time
Open Date 5/13/2025 Close Date 5/22/2025
Job Link Apply Online Who may apply Public
Locations:
Virginia Beach, VA


Summary

The purpose of this position is to provide marketing support to program managers and coordinate the services of the Support Services Commercial Activities Program. The purpose of this position is to develop, execute and evaluate marketing plans and strategies, as well as provide comprehensive informational materials that inform appropriate audiences and targeted groups of the regional and/or installation-specific programs, services and activities.

This job is open to

Clarification from the agency

Please see the "Who May Apply" section under the Qualifications section.

Duties

  • Serves as a marketing and publicity expert. Provides advice to FFR program and facility managers regarding most efficient and cost-effective marketing and publicity to meet program goals and objectives. Communicates regularly with customers and marketing staff to ensure draft work receives approval of the requestor, deadlines are met, and organization goals are accomplished.
  • Responsible for the development of marketing plans and production of marketing campaigns to enhance and promote N9 programs from inception to completion. Uses established real-world marketing practices, marketing analysis, data research and tabulation to initiate and complete plans.
  • Utilizes and maintains a working knowledge of marketing tools to publicize and encourage patronage/use of programs and facilities. This is accomplished through strategic deployment of advertising campaigns that may include, but are not limited to: email, websites, presentations, social media, speeches, publications, official message traffic, banners, printed materials, and other promotional means.
  • Coordinates written and verbal communications for a wide variety of media including military newspapers, newsletters, websites, social media platforms and electronic and static marquees. Coordinates production of publicity materials and distribution of materials including plan of the day notices. Ensures all U.S. Navy public affairs policies are strictly followed.
  • Prepares graphic requests and reviews submissions from programs for accuracy, viability and pertinence to program objectives. Liaisons with the regional graphics department to ensure work is performed in a timely manner and within budget constraints. Serves as proofreader to ensure quality of product produced for promotion of FFR programs.
  • Assists with coordination of special events, to include family fests, holiday programs, athletic events/runs, grand openings, concerts, and other events. Coordinates resources in support of the event including graphics requests, marketing support and giveaways. Interfaces with program managers to create a successful event.
  • Ensures photography support for events both on and off station. Develops and revises visual presentations that include photography, scripting and formatting, which are utilized to promote site activities to commands.
  • Provides visibility for FFR programs and disseminates information by making presentations to individuals or groups regarding facilities, services, programs and special events.
  • Keeps Leads and Regional Marketing Director apprised of project status, workload condition and departmental concerns.
  • Prepares purchase orders and statements of work in compliance with accounting standards for departmental and event-related purchases.
  • Maintains computer files in accordance with department standards for all completed work, including photographs.
  • Drives government vehicles to events, facilities and meetings. Must have a valid driver's license.
  • Performs other related duties as assigned.

Requirements

Conditions of Employment

  • Starting May 7, 2025, non-affiliated individuals requesting access will need a REAL ID-compliant driver's license or another acceptable form of identification to access CNRMA Installations. (review required documents section for more information.)
  • Must pass all applicable records and background check.
  • Must successfully pass the E-Verify employment verification check. Any discrepancies must be resolved as a condition of employment.

Qualifications

Resumes must include information which demonstrates experience and knowledge, skills, and ability (KSAs) as they relate to this position. Applicants are encouraged to be clear and specific when describing their experience level and KSAs.

A qualified candidate possess the following:
  • Knowledge of the FFR mission and the purpose of various FFR activities.
  • Skill in using a personal computer (PC) and mobile devices with various software programs (e.g., web content management systems, evolving social media platforms).
  • Knowledge of all phases of marketing and communications, including knowledge of principles, methods, practices, trends and techniques.
  • Knowledge of and ability to use proper grammar, spelling and standard writing styles.
  • Ability to conceptualize and recommend advertising methods from written and verbal instructions.
  • Ability to gather and effectively organize information.
  • Ability to effectively work as a team member with flexibility to work in different positions within the department.
  • Ability to analyze business needs and develop marketing plans and recommendations in a fast- paced environment.
Ability to communicate effectively both orally and in writing

Education

A degree from an accredited college or university with a course of study in marketing, public relations, communications, journalism, business administration or related field; or, five years of marketing experience that demonstrates the ability to design, plan, implement and evaluate goal-oriented marketing and public relations campaigns.

Additional information

Salary is dependent on experience and/or education.

Some positions have special requirements. Selectee may be required to complete a one (1) year probationary period. Participation in Direct Deposit/Electronic Fund Transfer within the first 30 days of employment is required. We utilize E-Verify to confirm selectee's eligibility to work in the United States. Salary is dependent on experience and/or education.

This announcement may be used to fill additional vacancies within 60 days of issuance of selection certificate. For positions requiring travel more than twice per year, selectee may be required to obtain and maintain in good standing a Government-issued Travel Card for official government travel purposes.

Executive Order 12564 requires a Federal workplace free of illegal drugs. According to the Executive Order, all Federal employees are required to remain drug free throughout their employment. Commander, Navy Installations Command is a Drug-Free Federal Workplace. The use of illegal drugs will not be tolerated, and use of or intoxication by illegal drugs will result in penalties up to and including removal from Federal Service.

How You Will Be Evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

All resumes will be reviewed to determine if they meet the hiring eligibility and qualification requirements listed in this announcement, and will be rated based on the information provided in the resume to determine the level of knowledge, skills and abilities (KSAs) related to the job requirements. Using the qualifications of the position, a predetermined rating criterion of KSAs will be used for each resume. Best qualified applicants will be referred to the hiring manager. The selecting official may choose to conduct interviews.

Required Documents

The following documents are required at the time of application:

  • Resume
  • Proof of education/training/licensure: provide a copy of your awarded/conferred college transcript(s) and licensure as applicable
  • If claiming Department of Defense (DOD) Non-appropriated Fund (NAF) Business Based Action (BBA) priority consideration: provide a copy of the notice of separation
  • If claiming Military Spouse Preference: provide a copy of the sponsor's Permanent Change of Station (PCS) orders and a marriage certificate at the time of application
  • If claiming Veteran's Preference: provide a copy of your DD-214, Member-4 page and any supporting documentation (SF-15, V.A. disability letter, proof of service, etc.)
  • If a current or former Federal Employee: provide a copy of your most recent Personnel Action Report (PAR) or SF-50

NOTE: Failure to provide the required documents may impact eligibility, qualifications determination.

Starting May 7, 2025, non-affiliated individuals requesting access will need a REAL ID-compliant driver's license or another acceptable form of identification to access CNRMA Installations. This applies to everyone, including the following: but not all inclusive:

  • Vendors
  • Dependents aged 18 and older
  • Service Providers
  • Veterans with service-connected disabilities
  • Contractors
  • Visitors (includes visitors in same vehicle with CAC holder)
  • Transportation services (taxi, limo, ride share)
  • Agent, Assist, Aid, Care Giver Letters
  • Au Pairs, Child Care Providers
What are acceptable alternative forms of identification for base access? If you don't have a REAL ID-compliant driver's license, you can use one of the following:
  • U.S. passport or passport card
  • Military ID card (Common Access Card or CAC, DoD retired ID card)
  • Permanent resident card (Green Card)
  • Transportation Worker Identification Credential (TWIC)
  • Enhanced Driver's License (EDL)
  • Other forms of identification accepted by the Department of Homeland Security

How can I obtain a REAL ID-compliant license? To obtain a REAL ID-compliant license, you'll need to visit your state's driver's license agency with the following documents:
  • Proof of identity (e.g., birth certificate, passport)
  • Proof of Social Security number (e.g., Social Security card)
  • Two proofs of residency (e.g., utility bills, bank statements)



Please follow the link below for more information in regards to READ ID for base access:
https://cnrma.cnic.navy.mil/Operations-and-Management/Base-Access/REAL-ID-Act/


How to Apply

To be considered for this vacancy you must apply and complete the online questionnaire and submit the documentation specified in the Required Documents section above.

The complete application package must be submitted by 11:59 PM (EST) on 05/22/2025 to receive consideration.

To begin, click Apply to access the online application. You will need to be logged into your USAJOBS account to apply. If you do not have a USAJOBS account, you will need to create one before beginning the application.

To preview the Application Questionnaire, please click the following link: https://apply.usastaffing.gov/ViewQuestionnaire/12735856

It is your responsibility to ensure your application package (resume, supporting documents, and responses to the questionnaire) is complete, accurate, and submitted by the closing date.

Additional information on how to complete the online application process and submit your online application may be found on the https://help.usastaffing.gov/Apply/index.php?title=Applicant

To verify or check the status of your application, log into your USAJOBS account. Once logged in, the Welcome screen lists your applications, your application status and the date it was last updated. For information on what each Application Status means, visit: https://www.usajobs.gov/Help/how-to/application/status

DON is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration without regard to race, color, national origin, religion, sex, age, mental or physical disability, genetic information, reprisal, marital status, political affiliation, sexual orientation, or any other non-merit factor. The DON provides reasonable accommodations to applicants with disabilities. Applicants with disabilities who believe they may require reasonable accommodation(s) should email their request to MILL_HQ_NAF_HR.FCT@navy.mil to ensure proper consideration is given.

Agency contact information

CNRMA NAF HRO
Address
Commander, Navy Region Mid-Atlantic - Navy NAF HRO
1682 Piersey Street Bldg KN
Norfolk, VA 23511
US

Next steps

Using the required qualifications of the position, a standardized rating and ranking criteria of knowledge, skills, and abilities will be used to screen and assess each application.

If you provided an email address, you will receive an email message acknowledging receipt of your application. Times may vary during the hiring process, as your application status updates/changes you will be notified with a notification letter via email.

Please notify us if your contact information changes after the closing date of the announcement. Also, note that if you provide an email address that is inaccurate or if your mailbox is full or blocked (e.g., Spam Blocker, etc.), you may not receive important communication that could affect your consideration for this position.


Note: We cannot accept applications on behalf of Federal Agencies. Application instructions are listed within the Job Description.


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