Marketing Specialist Job in Yokota Air Base, Japan

Vacancy No. 25-9YFSK853688 Department Pacific Air Forces
Salary $17.33 to $37.61 Grade 3 to 3
Perm/Temp Permanent FT/PT Full-time
Open Date 5/23/2025 Close Date 6/3/2025
Job Link Apply Online Who may apply Public
Locations:
Yokota Air Base, Japan


Summary

About the position: This position is Non-appropriated Fund (NAF) and is located in Marketing.

This is Regular Full Time Position, 40 hours per week.

Duties

Under the direction of the Marketing Director, the Marketing Strategist supports the development, execution, and evaluation of marketing strategies aimed at enhancing program participation, improving communication efficiency, and increasing the financial performance of 374th Force Support Squadron (FSS) activities. This position plays a vital role in shaping the public image of FSS programs through data-driven strategies, targeted messaging, and coordinated promotional efforts.

The Marketing Strategist assists in identifying and implementing innovative marketing techniques, platforms, and outreach methods that align with the squadron's goals. This includes conducting both qualitative and quantitative market research to understand customer behavior, preferences, and emerging trends. The strategist adapts or modifies research techniques using industry-standard software, databases, and marketing instruments specifically developed for use within Force Support. Responsibilities include administering surveys, collecting and tabulating data, and assisting the Marketing Director in analyzing and interpreting results. Insights gathered are used to recommend program improvements and inform strategic decision-making.

The Marketing Strategist keeps the Marketing Director informed on evolving consumer trends and their implications for FSS services. Informed by these insights, the strategist makes actionable recommendations for campaign messaging, program enhancements, and advertising methods. This role is also responsible for helping develop and implement communication strategies that ensure targeted and efficient outreach to intended audiences, using the most appropriate media channels.

A key function of the role is the review and quality assurance of all incoming marketing requests, ensuring accuracy, consistency, and alignment with branding standards and mission goals. The strategist oversees the creative development process-including graphic design, videography, photography, social media and written content-to ensure all marketing materials support the broader campaign strategy and adhere to FSS branding guidelines.
The strategist collaborates closely with activity managers, graphic designers, and other stakeholders to gather event information, develop advertising timelines, and craft tailored marketing plans. These efforts include recommending the most effective media mix (digital, print, radio, social media) based on audience demographics, behavior, and program goals. The strategist also assists in planning and executing advertising campaigns, regularly attending major events to provide real-time, constructive marketing feedback and support.

In addition to campaign planning, the Marketing Strategist develops and supports training programs for FSS staff on topics such as the marketing process, customer service best practices, advertising methods, and digital media strategies. The strategist also prepares and delivers briefings and presentations to key base functions such as the Commander's Call and Newcomer's Orientation, helping to keep internal and external stakeholders informed of current and upcoming marketing efforts.

The strategist is responsible for crafting concise and compelling scripts for weekly AFN live radio shows to highlight FSS services, promotions, and events in an engaging manner. The position may also arrange or provide photographic and video support for marketing coverage of events, ensuring visuals are available for multi-platform use.

Finally, the Marketing Strategist performs other related duties as assigned in support of the overall mission of the Marketing Office and the 374th Force Support Squadron. Performs other related duties as assigned.

This is a drug testing designated position. The incumbent is subject to random testing for drug use.

If interested in this position please preview the online application: https://apply.usastaffing.gov/ViewQuestionnaire/12741698

Requirements

Conditions of Employment

  • This position requires the incumbent to complete a background investigation with favorable results.
  • The incumbent must be a U. S. Citizen or legal U. S. residents residing within the commuting area of Yokota AB.
  • This position requires the incumbent to provide coverage on evenings, weekends, holidays, or special situations.
  • This position requires the incumbent to complete a pre-employment drug screening and random drug screening thereafter.
  • This position requires the incumbent to possess and maintain a valid government Issued driver's license.

Qualifications

Who May Apply: Open to everyone. Applicants will be categorized by preference(s) and/or priority consideration eligibilities. An applicant's eligibility will be determined based on eligibility claimed in the questionnaire and proof of eligibility MUST be provided with application by the closing date, 06/03/2025

The Area of Consideration for this vacancy announcement is US Citizens and legal US residents within 50 miles of Yokota AB, Fussa, Japan. Legal US residents must possess a social security number and be citizens of a NATO country. Must be able to provide documentation proving residence status overseas.

  • Business Based Action
  • Family Member Preference
  • Military Spouse Preference
  • Outside Applicant Veteran
  • Spouse/Widow/Parent of Veteran
  • Transition Hiring Preference
In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if qualifying based on education, your transcripts will be required as part of your application.

Qualifying Experience:
* Must possess progressively responsible experience that demonstrates a solid foundational knowledge of marketing and advertising principles, including digital marketing, brand positioning, audience targeting, and campaign planning.
* Specialized experience in developing and executing goal-oriented marketing campaigns, with a proven ability to translate strategic objectives into measurable outcomes that drive community engagement and enhance program visibility is highly desired.
* Candidates may have experience conducting, analyzing, and applying both qualitative and quantitative market research to guide decision-making and campaign development. This includes the ability to identify consumer trends, measure performance metrics, and make informed recommendations for continuous improvement.
* Must be self-starter that is comfortable initiating new projects, proposing creative solutions, and adapting strategies based on evolving needs.
* Exceptional attention to detail is essential, along with strong analytical thinking to assess campaign performance and derive insights.
* The ability to communicate clearly and persuasively-both verbally and in writing-is critical, as the role involves frequent interaction with leadership, stakeholders, and external audiences.
* Should demonstrate strong teamwork and interpersonal skills, with a track record of working effectively across departments to align marketing efforts with organizational goals.
* Familiarity with design and communication tools such as Microsoft Office Suite, Adobe Creative Cloud, and social media management platforms is required.
* Must have ability to read, write and speak English in a professional setting and also understand and apply popular internet slang and
colloquialisms appropriately.
* Must possess outstanding skills in dealing with customers and public, especially with resolving
conflicts and addressing high visibility situations.
* Must satisfactorily complete all local files checks and a Tier 1 background investigation as a condition of employment.
* Must be willing to work evenings, weekends, and holidays as deadlines and event needs required.

Education

Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does not allow for education substitution in order to qualify.

Additional information

  • Male applicants born after December 31, 1959, must complete a Pre-Employment Certification Statement for Selective Service Registration.
  • U.S. Citizens and Non-U.S. Nationals who have resided in the U.S. or U.S. Territory for three (3) or more consecutive years immediately preceding the start of Federal affiliation.
  • All Federal NAF employees are required by PL 104-134 to have salary payments made by electronic funds transfer/direct deposit.
  • Probationary period may be required.
  • Selection is subject to restrictions resulting from hiring preferences and priority consideration eligible.
  • Additional selections may be made from this vacancy announcement for up to 60/90 days after the closing date. Multiple positions may be filled from this announcement.
  • Payment of Permanent Change of Station (PCS) costs is not authorized based on a determination that a PCS move is not in the Government's interest.
  • LQA is not authorized.
  • Post Allowance is authorized for Regular Full Time employment category.
  • This is a Nonappropriated Fund (NAF) position carrying out Morale, Welfare and Recreation (MWR) activities for the Air Force and Space Force.

How You Will Be Evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

You will be evaluated for this job based on how well you meet the qualifications above.Once the announcement has closed, a review of your application package (resume, supporting documents, and responses to the questionnaire) will be used to determine whether you meet the qualification requirements listed on this announcement. If you are minimally qualified, your resume and supporting documentation will be compared against your responses to the assessment questionnaire to determine your level of experience. If, after reviewing your resume and/or supporting documentation, a determination is made that you have inflated your qualifications and/or experience, you may lose consideration for this position. Please follow all instructions carefully when applying, errors or omissions may affect your eligibility.

You should list any relevant performance appraisals and incentive awards in your resume as that information may be taken into consideration during the selection process. If selected, you may be required to provide supporting documentation.

To better expedite the hiring process, we recommend including full contact information (name, address, phone number, email, etc.) for professional and personal references on your resume.

Required Documents

The documents you are required to submit vary based on the eligibility you are claiming (i.e., applying as a Military Spouse Preference - MSP, applying as a veteran, applying as a current federal employee, etc.). The below documents are required and must be submitted with your application:

  • Resume


Your resume may be submitted in any format and must support identified the general or specialized experience described in this announcement. If your resume includes a photograph or other inappropriate material or content, it will not be used to make eligibility and qualification determinations and you may not be considered for this vacancy.

Other accepted documents to support a qualification and/or claimed preference/priority eligibility may include:

  • Cover Letter
  • DD-214/ Statement of Service
  • Diploma/ GED
  • Disability Letter (VA)
  • License
  • Other (1)
  • Other (2)
  • PCS Orders
  • Professional Certification
  • Proof of Marriage Status
  • Resume
  • Separation Notice (RIF)
  • SF-50/ Notification of Personnel Action
  • Transcript


As described above, your complete application includes your resume, your responses to the online questionnaire, and supporting documents which prove your eligibility to apply. If you fail to provide these documents, you will be marked as having an incomplete application package and you will not be considered any further.

NOTE: Documents submitted as part of the application package to include supplemental documents, may be shared beyond the Human Resources Office. Some supplemental documents such as military orders and marriage certificates may contain personal information for someone other than you. You may sanitize these documents to remove another person's personal information before you submit your application. You may be asked to provide an in-sanitized version of the documents if you are selected to confirm your eligibility.

How to Apply

To apply for this position, you must complete the online questionnaire and submit the documentation specified in the Required Documents section above.

The complete application package must be submitted by 11:59 PM (EST) on 06/03/2025 to receive consideration.

To begin, click Apply to access the online application. You will need to be logged into your USAJobs account to apply. If you do not have a USAJobs account, you will need to create one before beginning the application.

Follow the prompts to select your resume and/or other supporting documents to be included with your application package. You will have the opportunity to upload additional documents to include in your application before it is submitted. Your uploaded documents may take several hours to clear the virus scan process.

After acknowledging you have reviewed your application package, complete the Include Personal Information section as you deem appropriate and click to continue with the application process.

You will be taken to the online application which you must complete in order to apply for the position. Complete the online application, verify the required documentation is included with your application package and submit the application. You must re-select your resume and/or other documents from your USAJobs account or your application will be incomplete.

It is your responsibility to verify that your application package (resume, supporting documents, and responses to the questionnaire) is complete, accurate, and submitted by the closing date. Uploaded documents may take up to one hour to clear the virus scan.

Additional information on how to complete the online application process and submit your online application may be found on the https://help.usastaffing.gov/Apply/index.php?title=Applicant .

To verify or check the status of your application, log into your USAJobs account (https://my.usajobs.gov/Account/Login), all of your applications will appear on the Welcome screen. The Application Status will appear along with the date of your application was last updated. For information on what each Application Status means, visit: https://www.usajobs.gov/Help/how-to/application/status/ .

Agency contact information

Yokota NAF HR Office
Address
Yokota Resource Management Flight
374 FSS/FSCN
Unit 5119, Bldg 316
APO AP, AP 96328-5119
US

Next steps

If you provided an email address, you will receive an email message acknowledging receipt of your application. Your application package will be used to determine your eligibility, qualifications, and quality ranking for this position. If you are determined to be ineligible or not qualified, your application will receive no further consideration.


Note: We cannot accept applications on behalf of Federal Agencies. Application instructions are listed within the Job Description.


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