Duties
The incumbent is under the direct supervision of the Regional Marketing Director for the QOLSO, and is responsible for performing non-supervisory marketing and promotional assistance. The position is responsible for developing marketing plans and strategies, and developing comprehensive informational materials that inform appropriate audiences and targeted groups of the regional and/or installation-specific programs, services, and activities. Responsibilities include planning, executing and evaluating the effectiveness of communications programs. Acts as liaison between the assigned naval installations and the regional QOLSO. Provides guidance to management in these areas.
MAJOR DUTIES AND RESPONSIBILITIES
Develops professional marketing and promotional plans for regional Community Programs on-going and one-time programs and/or events. Uses established real-world marketing practices to initiate and complete plans. Plans may be written individually or in cooperation with other marketing or program staff. Make presentations of marketing and/or promotion plans to groups or individuals, possibly up to and including Program Managers and Navy Senior Leadership. Develops and "sells" creative promotional options for programs. In partnership with programmer, determines target market. Establishes and meets deadlines in conjunctions with marketing plans.
Establishes and maintains regularly scheduled, continuous liaison with managers and key personnel to gather information on programs, services and/or events for authorized patrons. Learns business principles of and helps define the particular marketing needs for each facility or program.
Conducts and coordinates marketing analysis, data gathering and tabulation by using a variety of survey tools (e.g., Pulse Point, MIS/POS information, customer suggestions/comment cards, paper surveys, phone interviews, focus groups, town meetings, etc). Conducts special project research as directed. Prepares material at the department level for the purpose of determining customer needs and desires. Interprets research findings, summarizes, makes recommendations and presents to a variety of audiences.
Utilizes marketing tools to publicize and encourage patronage/use of programs and facilities. This is accomplished through strategic deployment of advertising campaigns that may include, but are not limited to: email, websites, presentations, speeches, publications, official message traffic, banners, printed materials, and other promotional means. Develops effective distribution plans and ensures posted information (print or electronic) remains current and timely.
Conducts installation level (and at times regional) public relations activities including using publicity information or interviews to write detailed press releases, feature articles, web advertisements or stories, photo captions, and other public relations media. Builds and maintains positive relations with internal (PAO) and external media. Takes photos as appropriate to accompany public relations materials or for future advertising use. Submits regularly scheduled articles and event information to base paper and other appropriate media.
Handles administrative duties including researching and ordering approved equipment, supplies and promotional materials, provides input for annual budget, tracks credit card purchases (if applicable), ensures policies and procedures are followed. Tracks supply inventories and maintains security of office, supplies and equipment. Writes and proofreads correspondence, memos and email. Responds personally and promptly to email and phone messages. Maintains files and records as required including photo libraries and media archives.
Maintains and updates annual installation level Community Programs event/program calendar.
As directed, may assist the Commercial Sponsorship Coordinator in gathering event information, writing solicitation materials or event fact sheets, and after action summaries.
May develop or direct setup of exhibits and/or displays for a variety of events or programs. May coordinate photo enlargements, display materials, etc. Staffs displays on direction of regional marketing director.
As directed, may collaborate with appropriate personnel to arrange video production services. Disseminates MWR or FFSC provided videos and/or CD's to widest audience and at appropriate events.
Assists in coordination of open houses/grand openings for new or existing programs and facilities by selecting decorations, offering advice on themes, promotional specialties, and providing advertising for event.
Represents the installation level and/or regional Community Programs Department at a variety of meetings held by military affiliated personnel and civilian representatives, i.e., ombudsmen, department, spouses, Chambers of Commerce meetings, information fairs, etc.
Other related duties as assigned.
Requirements
Conditions of Employment
- This position is subject to background check in accordance with federal regulations.
- Current valid driver’s license is required.
Qualifications
The incumbent must have a bachelor's degree in marketing, communications, public relations or a related field and a minimum of one year's work experience in marketing (or related field). Must demonstrate knowledge of all phases of marketing and communications, including knowledge of principles, methods, practices, trends and techniques. In lieu of a bachelor's degree, the incumbent must have three years experience in the marketing field or related area.
Incumbent must have excellent writing skills, strong oral communications skills, and problem solving, creative negotiation and sales skills. Must possess skill in gathering and organizing information. Must possess a proven ability to analyze business needs and develop marketing plans and recommendations in a fast paced environment. Must be able to handle multiple projects within deadline. Skill in using PC and various software programs. Should possess solid organizational skills and detail oriented.
Education
Transcripts must be uploaded with application for consideration.
Benefits
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Review our benefits
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
Required Documents
The following documents are required at the time of application:
- Résumé
- Proof of education/training: if applicable, provide a copy of your awarded/conferred college transcript(s), if degree hasn't been conferred provide copy of HS Diploma, GED, or equivalent
- If claiming Department of Defense (DOD) Non-appropriated Fund (NAF) Business Based Action (BBA) priority consideration: provide a copy of the notice of separation
- If claiming Military Spouse Preference: provide a copy of the sponsor's Permanent Change of Station (PCS) orders and a marriage certificate at the time of application
- If claiming Veteran's Preference: provide a copy of your DD-214, Member-4 page and any supporting documentation (SF-15, V.A. disability letter, proof of service, etc.)
- If a current or former Federal Employee: provide a copy of your most recent Personnel Action Report (PAR) or SF-50
Implementation of the REAL ID Act begins May 7, 2025. From that day on, anyone 18 years and older that plans to visit certain Federal facilities or fly domestically will need a REAL ID or another acceptable form of identification. The standard access requirements remain the same for active duty and dependents, DoD civilian personnel, DoD retired personnel and dependents under the age of 18, vetted veterans in possession of a Veteran Health Identification Card (VHIC) and personnel that have been issued a Defense Biometric Identification Card (DBIDS) for access to one of our Northwest U.S. Navy installations.
REQUIRED DOCUMENTS
In order to be vetted with a background check and identify proofing by VCC personnel, you must bring valid/current government issued photo identification and current proof of citizenship. This applies to all individuals except for active duty service members and federal civilian employees, who do not require the same background checks. Despite having a CAC, these individuals are highly encouraged to bring any of the following proofs of citizenship (**while your Social Security card is helpful for identity proofing, it is NOT a valid proof of citizenship for NBK vetting purposes**):
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State issued birth certificate: This must be an original or state certified copy. Personal photocopies, electronic versions, or hospital issued birth records are NOT accepted.
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Enhanced state-issued driver's license only accepted from Michigan, Minnesota, New York, Vermont, and Washington. Real ID licenses are not accepted at this time.
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U.S. Passport (book or card): The passport can NOT be expired.
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Certification of Naturalization: This document (FS-550/560) must be an original; electronic or photocopies are not accepted.
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Born-abroad Certificate: This document (FS-240) must be an original. Electronic or photocopies are not accepted.
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Permanent Resident Card: This allows for background checks to be performed and access to the common area upon favorable results. However, Permanent Resident Cards do NOT qualify for proof of citizenship for restricted access badges. You will not be issued a PSNS badge under this type of citizenship proof; if you are a delivery driver with a PRC, you must also have proper documentation from the VCC before entering the common area.
NOTE: The specific requirements for Washington State are provided at the following website: https://realidwa.com/ .
If you are relying on your education to meet qualification requirements:
Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from
schools accredited by accrediting institutions recognized by the U.S. Department of Education.
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
How to Apply
To be considered for this vacancy you must apply and complete the online questionnaire and submit the documentation specified in the Required Documents section above.
The complete application package must be submitted by 11:59 PM (EST) on 06/08/2025 to receive consideration.
To begin, click Apply to access the online application. You will need to be logged into your USAJOBS account to apply. If you do not have a USAJOBS account, you will need to create one before beginning the application.
To preview the Application Questionnaire, please click the following link: https://apply.usastaffing.gov/ViewQuestionnaire/12744574It is your responsibility to ensure your application package (resume, supporting documents, and responses to the questionnaire) is complete, accurate, and submitted by the closing date.
Additional information on how to complete the online application process and submit your online application may be found on the https://help.usastaffing.gov/Apply/index.php?title=ApplicantTo verify or check the status of your application, log into your USAJOBS account. Once logged in, the Welcome screen lists your applications, your application status and the date it was last updated. For information on what each Application Status means, visit: https://www.usajobs.gov/Help/how-to/application/statusDON is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration without regard to race, color, national origin, religion, sex, age, mental or physical disability, genetic information, reprisal, marital status, political affiliation, sexual orientation, or any other non-merit factor. The DON provides reasonable accommodations to applicants with disabilities. Applicants with disabilities who believe they may require reasonable accommodation(s) should email their request to MILL_HQ_NAF_HR.FCT@navy.mil to ensure proper consideration is given.
Next steps
Using the required qualifications of the position, a standardized rating and ranking criteria of knowledge, skills, and abilities will be used to screen and assess each application. If you provided an email address, you would receive an email message acknowledging receipt of your application.
Times may vary during the hiring process, as your application status updates/changes you will be notified with a notification letter via email.
Please notify us if your contact information changes after the closing date of the announcement. Also, note that if you provide an email address that is inaccurate or if your mailbox is full or blocked (e.g., Spam Blocker, etc.), you may not receive important communication that could affect your consideration for this position.
Management may fill additional vacancies from this announcement for up to 90 days.