Social Media Program Manager Job in Kelly AFB, TX

Vacancy No. 24-9PVSMB625173 Department Air Force Services Agency
Salary $35.00 to $40.00 Grade 4 to 4
Perm/Temp Permanent FT/PT Full-time
Open Date 11/6/2024 Close Date 11/13/2024
Job Link Apply Online Who may apply Public
Locations:
Kelly AFB, TX


Summary

This position will be assigned to the Air Force Services Center at Port San Antonio, TX.

This is a regular full-time category position with guaranteed 40 hrs. per week. Employees appointed to a regular category position are eligible for benefits.

This job is open to

Clarification from the agency

Please see the "Who May Apply" section under the Qualifications section.

Duties

Responsible for implementing and overseeing content/social media program strategy. Within guidelines, develops strategy and implements tactical plans, including creating programs that generate traffic back to websites, incite conversation, engagement, and grow community. Works with program managers to create social strategy, content, make branded content more socially relevant, distribute content across social networks, and raises awareness of Services and Force Support programs in social channels. Manages and grows AF approved social networking presence by posting on relevant blogs, and seeding content into social applications as needed. Oversees brand presence, communication/posting strategies and day-to-day maintenance of activity on secondary social channels such as YouTube, Flickr, and Instant Message or similar. Manage incoming media requests via social channels and build relationships with social industry experts and journalists. Listens and monitors posts and commentary across all key social channels (Facebook, YouTube, Twitter, Pinterest and major blogs) on a daily basis. Ensures social media tools are kept up to date with active reporting flow. Oversees contracts with vendors as needed. Identifies opportunities and proposes themes or promotions for engagement and make recommendation to increase customer involvement on current promotions as they arise. Elevates negative comments and mitigates these to defuse negative comments. Regularly reports quantitative and qualitative metrics. Measures impact of social media; analyzes and reports findings. Regularly provides insights gained from social media monitoring to the organization to help evolve their strategies in a timely fashion. Listens to ad hoc conversation in response to issues, situations and other trends impacting brand image and consumer opinions. Provides insights and recommendations on overall communications strategies to management. Reviews, analyzes and provides actionable reporting on key engagement and fan base metrics for key external social platforms. Monitor trends in social media tools, trends and applications. Serves as the subject matter expert for social media with AF guidelines. Develops field products/templates, guides and training.


If interested in applying for this position you may preview the online application: https://apply.usastaffing.gov/ViewQuestionnaire/12596673

Requirements

Conditions of Employment

  • This position requires the incumbent to complete a background investigation with favorable results.
  • This position requires that the incumbent be a U.S. Citizen or a Legal U.S. Resident for a minimum of 3 years.

Qualifications

Who May Apply: Open to everyone. Applicants will be categorized by preference(s) and/or priority consideration eligibilities. An applicant's eligibility will be determined based on eligibility claimed in the questionnaire and proof of eligibility MUST be provided with application by the closing date, 11/13/2024

Business Based Action, Outside Applicant Veteran, Spouse/Widow/Parent of Veteran, and Transition Hiring Preference

In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if the position allows for qualifying based on education, your transcripts will be required as part of your application.

Qualifying Experience:
Experience to be creative with both content development and problem solving. Experience directly leading social media campaigns and an active practitioner of social media and networking platforms and tools. Experience to interpret analytics to best increase engagement across all social media platforms and recognize synergy between all virtual resources i.e. web and mobile.

Knowledge, Skills and Abilities (KSA's):
  1. Bachelors degree in Marketing, Communications or Information Technology with 2-4 years progressive digital media experience with an emphasis in social media
  2. Provides advice and assistance that is accurate, timely, and in keeping with Air Force Services marketing policy and procedures.
  3. Ability to work independently, set priorities and handle multiple tasks with speed and accuracy to meet multiple deadlines and shifting requirements.
  4. Excellent oral, written, and interpersonal communication skills with sufficient knowledge and experience to effectively interact with key internal and external stakeholders.

**NOTE: Those qualified applicants who meet both the minimum qualification requirement(s) and highly preferred criteria(s) will be considered best qualified for this position and will be referred to the selecting official(s) first for consideration.

All other applicants will be referred as needed and requested by the selecting official(s).

**Reminder to Applicants: Your experience has to be clearly identified in your resume in order to receive consideration. If your resume does not provide enough information regarding your work history for us to make a creditable qualification determination, your application package may be rendered disqualified, and you will no longer be considered for this position.

(Format example: Employer name, position title, beginning and ending dates of employment, with summary of duties, etc.)



Education

Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does not allow for education substitution.

FOREIGN EDUCATION: Education completed in foreign colleges or universities may be used to meet the requirements. You must show proof the education credentials have been deemed to be at least equivalent to that gained in conventional U.S. education program. It is your responsibility to provide such evidence when applying.

Additional information

  • Individual must fully meet qualification/eligibility/background requirements for this position.
  • U.S. Citizens and Non-U.S. Nationals who have resided in the U.S. Territory for three (3) or more consecutive years immediately preceding the start of Federal affiliation.
  • Male applicants born after December 31, 1959 must be registered for Selective Service.
  • Direct deposit is required.
  • Satisfactorily complete an employment verification (E-Verify) check.
  • A probationary period may be required.
  • Pre-employment requirements must be satisfactorily met prior to Entrance on Duty (EOD).
  • Payment of Permanent Change of Station (PCS) costs is not authorized, based on a determination that a PCS move is not in the Government's interest.
  • Multiple positions may be filled from this job opportunity announcement. And additional selections may also be made from this job opportunity announcement.
  • Selection(s) are subject to restrictions resulting from hiring preferences and priority consideration eligible.
  • This is a Nonappropriated Fund (NAF) position carrying out Morale, Welfare and Recreation (MWR) activities for the Air Force and Space Force.

How You Will Be Evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Your resume and supporting document will be evaluated against the qualifications of the position.

Once the announcement has closed, a review of your application package (resume, supporting documents, and responses to the questionnaire) will be used to determine whether you meet the qualification requirements listed on this announcement. If you are minimally qualified, your resume and supporting documentation will be compared against your responses to the assessment questionnaire to determine your level of experience. If, after reviewing your resume and/or supporting documentation, a determination has been made that you have inflated your responses to meet the position's qualifications and/or experience, you may lose consideration for this position. Please follow all instructions carefully when applying, errors or omissions may affect your eligibility.

You should list any relevant performance appraisals and incentive awards in your resume as that information may be taken into consideration during the selection process. If selected, you may be required to provide supporting documentation.

To better expedite the hiring process, we recommend including full contact information (name, address, phone number, email, etc.,) for professional and personal references on your resume.

Required Documents

Required documents may vary based on the eligibility you are claiming (i.e., applying as a Military Spouse Preference - MSP, applying as a veteran, applying as a current federal employees, applying as a displaced employee, etc.,). The below document(s) are required and MUST be submitted with your application by the closing date of this job announcement:

  • Resume


Your resume may be submitted in any format and must support identified the general or specialized experience described in this announcement. If your resume includes a photograph or other inappropriate material or content, it will not be used to make eligibility and qualification determinations and you may not be considered for this vacancy.

Other accepted documents to support a qualification and/or claimed preference/priority eligibility may include:

  • Cover Letter
  • DD-214/ Statement of Service
  • Diploma/ GED
  • Disability Letter (VA)
  • License
  • Other (1)
  • Other (2)
  • PCS Orders
  • Professional Certification
  • Proof of Marriage Status
  • Resume
  • Separation Notice (RIF)
  • SF-50/ Notification of Personnel Action
  • Transcript


As described above, your complete application includes your resume, your responses to the online questionnaire, and supporting documents which prove your claimed eligibility. If you fail to provide these documents, you will be marked as having an incomplete application package and you will not be considered any further.

NOTE: Documents submitted as part of the application package to include supplemental documents may be shared beyond the Human Resources Office. Some supplemental documents such as military orders and marriage certificates may contain personal information for someone other than you. You may sanitize these documents to remove another person's personal information before you submit your application. You may be asked to provide an un-sanitized version of the documents if you are selected to confirm your eligibility.

How to Apply

To be considered for this vacancy you must apply and complete the online questionnaire and submit the documentation specified in the Required Documents section above.

The complete application package must be submitted by 11:59 PM (EST) on 11/13/2024 to receive consideration.

To begin, click Apply to access the online application. You will need to be logged into your USAJobs account to apply. If you do not have a USAJobs account, you will need to create one before beginning the application.

Follow the prompts to select your resume and/or other supporting documents to be included with your application package. You will have the opportunity to upload additional documents to include in your application before it is submitted. Your uploaded documents may take several hours to clear the virus scan process.

After acknowledging you have reviewed your application package, complete the Include Personal Information section as you deem appropriate and click to continue with the application process.

You will be taken to the online application which you must complete in order to apply for the position. Complete the online application, verify the required documentation is included with your application package and submit the application. You must re-select your resume and/or other documents from your USAJobs account and designate the document type when submitting your application. Failure to complete this portion will result in an incomplete application package and you will not be further considered for this vacancy.

It is your responsibility to ensure your application package (resume, supporting documents, and responses to the questionnaire) is complete, accurate, and submitted by the closing date.

Additional information on how to complete the online application process and submit your online application may be found on the https://help.usastaffing.gov/Apply/index.php?title=Applicant

To verify or check the status of your application, log into your USAJobs account. Once logged in, the Welcome screen lists your applications, your application status and the date it was last updated. For information on what each Application Status means, visit: https://www.usajobs.gov/Help/how-to/application/status

Agency contact information

AFSVC HQ NAF HR Office
Address
AFSVC Installation Support
AFSVC/VI
2261 Hughes Ave, Suite #156
Lackland AFB, TX 78236-9852
US
Learn more about this agency

Next steps

If you provided an email address, you will receive an email message acknowledging receipt of your application. Times may vary during the hiring process, as your application status updates/changes you will be notified with a notification letter via email.


Note: We cannot accept applications on behalf of Federal Agencies. Application instructions are listed within the Job Description.


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