Clarification from the agency

Please see the "Who May Apply" section under the Qualifications section.

Develops long-term marketing and strategic plans to maximize patron utilization and satisfaction while enhancing FFR programs self-sufficiency and/or profitability. Responsible for bringing well-organized and efficient strategies, insights, and management to marketing, brand management, public relations, sponsorship, and accreditation. Key responsibilities include planning, tracking, executing and optimizing the various marketing programs, developing and promoting the organizational brand, overseeing marketing efforts in support of accreditation program, cultivating additional business growth through sponsorship, providing creative ideas to drive innovation, and identifying and implementing marketing process improvement opportunities.

Builds, manages and implements effective marketing campaigns for all FFR programs through various sources including webpages, an app and on social media platforms. Leverages tactics such as co-marketing with strategic partners, content marketing, email marketing, events, print and digital media advertising, social media, SEM, mobile marketing, and partnerships with other organizations to deliver effective communication. Works in tandem with Supervisory Visual Information Specialist on the design and production of marketing and promotional materials from inception to completion to guarantee highest quality, meet marketing objectives and exceed customer expectations. Ensures appropriateness, accuracy and quality of marketing products and effective use of resources in meeting customer needs.

Responsible for evaluating the effectiveness of marketing plans, strategies and communication programs determined by customer response and overall success of programs. Stays informed of developments in the fields of marketing, technology, social media and other industries to help operate with initiative and innovation. Advises activity managers on effective advertising vehicles and appropriate media mix to reach target market. Plans media campaigns designed to enhance participation, and where appropriate, increase financial income. Plans, coordinates, and conducts market research, including demographics, surveys, focus groups, etc., to assess customer needs and desires.

Oversees the management of publicly and privately information through online and offline application systems on behalf of FFR to include administration, technical planning, design, development, functionality, testing, implementation and management. Supervises the development and management of information and media deliverables by way of Content Management Systems (CMS), Digital Asset Management (DAM) and social media platforms to include the integration of media elements and data integrity.

Responsible for initiating, directing, and implementing comprehensive marketing, public relations and sponsorship/advertising sales initiatives for FFR programs in coordination with installation and region program directors. Obtains information on upcoming events, special programs and offers from activity managers, and manages a list of viable annual events for which to seek commercial sponsorship. Supervises the development of packages used to solicit sponsorship from local, regional and national sponsors. Oversees negotiations of mutually beneficial sponsorship terms and all supporting documents. Coordinates with the region Office of the General Counsel (OGC) to ensure that terms of sponsorship are in accordance with all DON, CNIC and local regulations and policies. Attends COMREL events and may serve as point of contact for sponsors at events. Ensures sponsors are provided with copies of subsequent publicity and fulfillment reports. Stays current on all aspects of the administration of the commercial sponsorship and advertising program, constantly identifying opportunities to increase revenue.

May directly supervise up to 20 personnel across the Marketing and Sponsorship program.

Hears and resolves employee complaints, refers group grievances and more serious unresolved complaints to higher level management. Effects minor disciplinary measures and recommends other action in more serious cases. Identifies subordinate employees' developmental/training needs and provides or arranges for needed development and training. Finds ways to improve unit production or increase unit work quality.

Carries out Equal Employment Opportunity (EEO) policies and communicates support of these policies to subordinates; assures equality in determining qualifications, selections, assignments, training, promotions, details, discipline, and awards; cooperates and participates fully in the development of an Affirmative Action Plan and efforts regarding staffing, motivation, and training to develop all employees; ensures minorities and women are considered for training opportunities and are nominated/appointed to boards and committees; and coordinates efforts with EEO officials during the development and execution of policies affecting civilian personnel.

Conditions of employment

• Must pass all applicable records and background check.
• Must successfully pass the E-Verify employment verification check. Any discrepancies must be resolved as a condition of employment.
• Starting May 7, 2025, non-affiliated individuals requesting access will need a REAL ID-compliant driver's license or another acceptable form of identification to access CNRMA Installations. (Review required documents section for more information.)

Qualifications

Resumes must include information which demonstrates experience and knowledge, skills, and ability (KSAs) as they relate to this position. Applicants are encouraged to be clear and specific when describing their experience level and KSAs.

A qualified candidate must possess:

A degree from an accredited college or university with a course of study in marketing, public relations, communications, journalism, business administration or related field is preferred.

You will receive credit for all qualifying experience, including volunteer and part time experience. You must clearly identify the duties and responsibilities in each position held and the total number of hours per week.

Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., professional, philanthropic, religious, spiritual, community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment.

As part of the application process, you must complete and submit an occupational questionnaire.

Please follow all instructions carefully. Errors or omissions may affect your rating and/or appointment eligibility.

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

All resumes will be reviewed to determine if they meet the hiring eligibility and qualification requirements listed in this announcement, and will be rated based on the information provided in the resume to determine the level of knowledge, skills and abilities (KSAs) related to the job requirements. Using the qualifications of the position, a predetermined rating criterion of KSAs will be used for each resume. Best qualified applicants will be referred to the hiring manager. The selecting official may choose to conduct interviews.

The following documents are required at the time of application:

• Resume
• Proof of education/training/licensure: provide a copy of your awarded/conferred college transcript(s) and licensure as applicable
• If claiming Department of Defense (DOD) Non-appropriated Fund (NAF) Business Based Action (BBA) priority consideration: provide a copy of the notice of separation
• If claiming Military Spouse Preference: provide a copy of the sponsor's Permanent Change of Station (PCS) orders and a marriage certificate at the time of application
• If claiming Veteran's Preference: provide a copy of your DD-214, Member-4 page and any supporting documentation (SF-15, V.A. disability letter, proof of service, etc.)
• If a current or former Federal Employee: provide a copy of your most recent Personnel Action Report (PAR) or SF-50

NOTE: Failure to provide the required documents may impact eligibility, qualifications determination.

Starting May 7, 2025, non-affiliated individuals requesting access will need a REAL ID-compliant driver's license or another acceptable form of identification to access CNRMA Installations. This applies to everyone, including the following: but not all inclusive:

• Vendors
• Dependents aged 18 and older
• Service Providers
• Veterans with service-connected disabilities
• Contractors
• Visitors (includes visitors in same vehicle with CAC holder)
• Transportation services (taxi, limo, ride share)
• Agent, Assist, Aid, Care Giver Letters
• Au Pairs, Child Care Providers

What are acceptable alternative forms of identification for base access? If you don't have a REAL ID-compliant driver's license, you can use one of the following:

• U.S. passport or passport card
• Military ID card (Common Access Card or CAC, DoD retired ID card)
• Permanent resident card (Green Card)
• Transportation Worker Identification Credential (TWIC)
• Enhanced Driver's License (EDL)
• Other forms of identification accepted by the Department of Homeland Security

How can I obtain a REAL ID-compliant license? To obtain a REAL ID-compliant license, you'll need to visit your state's driver's license agency with the following documents:

• Proof of identity (e.g., birth certificate, passport)
• Proof of Social Security number (e.g., Social Security card)
• Two proofs of residency (e.g., utility bills, bank statements)

Next steps