Clarification from the agency

Open to Public

The Marine and Family (MF) Program Division is a comprehensive set of services that support and enhance the operational readiness, war fighting capabilities, and life quality of Marines and their families. We support their holistic fitness and readiness with programming that includes employment, education and transition assistance; fitness and recreation; deployment and family support; child care and youth activities; and prevention and recovery services. 

Strategic Content Management & Administration

This position manages the placement and performance of MF content on the MCCS enterprise website on an ongoing basis to ensure content is of a uniformly high quality by identifying sections that need greater depth and/or consistency of material, ensuring content is accurate and up to date; and developing and enforcing content creation, maintenance, and archiving policies. Tracks new content development as required by customer interest, program focus, and product development. 

Marketing Coordination & Collaboration

Collaborates with the Customer Experience team and Brand Content Specialist to identify and define website enhancements that lead to stronger user engagement with MF content. Evaluates web audiences, works to understand their specific needs, determines the best time of day, and any new channels for communication.

Actively works with 20+ installation marketing teams to gain strong placement of MF content on the MCCS enterprise website and subsites. Contributes to ongoing integrated development and execution of the division¿s overall strategic plan.  

Data Analytics & Reporting

Develops and maximizes traffic to website through search engine optimization, search engine marketing, and other online advertising and social networking opportunities. Responsible for determining the most effective sources, methods, and techniques to use in reaching customers. This role demands high levels of creativity, curiosity, empowerment, learning agility, and effort

Program Support & Communication

Supports a variety of creative content projects, identifies storytelling opportunities, provides project guidance for digital storytelling processes, builds consensus, and problem-solves. The incumbent will collaborate with portfolio branch heads and subject matter experts at HQMC, communications/marketing peers at installations, and leadership across the MCCS enterprise. Helps cultivate, excite, and unite a world-class marketing community in telling the MCCS story.  

Prepares supporting documentation for presentations and proposals. Responsible for planning, creating, and orchestrating placement of MF content in MCCS digital media spaces, such as website content, online videos, blog posts, news articles, images and more. 

Provides World Class Customer Service with an emphasis on courtesy. Assists customers and communicates positively in a friendly manner. Takes action to solve problems quickly. Alerts the higher-level supervisor or proper point of contact for help when problems arise. Adheres to safety regulations and standards. Promptly reports any observed workplace hazards, and any injury, occupational illness, and/or property damage resulting from workplace mishaps to the immediate supervisor. Adheres to established standards of actively supporting the principles of the EEO program and prevention of sexual harassment.

This is a white-collar position where occasional lifting up to 20 lbs may be required.

Conditions of employment

• See Duties and Qualifications

EVALUATIONS:

Qualifications

Bachelor¿s degree in Marketing, Business or a related field appropriate to the work of position ANDthree years of experience directly related to managing website content, marketing strategy and social media content; OR an appropriate combination of education and experience that demonstrates possession of knowledge and skill equivalent to that gained in the above, OR appropriate experience that demonstrates that the applicant has acquired the knowledge, skills, and abilities equivalent to that gained in the above. 

• Proficiency in using a Content Management System such as Adobe Experience Manager, SiteCore, Drupal, or Experience Manager a plus. 
• Must be skilled in using a variety of communication and informational media methods and techniques to stimulate interest of a variety of publics, which have different levels of understanding. 
• Familiarity with CSS, HTML, Bootstrap, javascript a plus 
• Strong knowledge of Google Analytics 4. Ability to analyze the results of information gathering techniques, surveys, inquiries, etc. to improve upon existing systems. 
• Demonstratedknowledge of and skill to analyze and evaluate efficiency and effectiveness of digital tactic and functional program operations to meet goals and objectives. 
• Example Specific Measure: Timeliness and accuracy of annual content updates (e.g., "98% of annual required content updates completed within established deadlines
• Example Specific Measure: Demonstrated improvement in web traffic/engagement metrics through SEO efforts (e.g., "Achieve a 10% increase in unique page views for MF content year-over-year").
• Must have expertise in writing, editing and communication skills. 
• Well-developed presentation skills, proven to effectively influence a wide range of constituencies.
• Demonstrated ability to resolve complex issues, leading to thoughtful recommendations and action plans.
• Must possess solid organizational and detail-orientated expertise and the ability to handle numerous projects at one time. 
• Must have extensive background in and discipline for strategic brand building, storytelling, and insight-based marketing.
• Strong problem solving and project management skills, ability to prioritize work and manage within limited resources.
• Demonstrated understanding of the effects of digital media at the business, technical and implementation level.

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Your application/resume and supporting documentation will be used to determine whether you meet the job qualifications listed on this announcement. This vacancy will be filled by the best qualified applicant as determined by the selecting official.

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