Summary
This position is located in Community Support Programs within Navy Region Southwest (NRSW) and reports to the Region Marketing Director (NF-05). The primary purpose of this position is to execute comprehensive digital marketing campaigns and communication plans in support of (N9) Fleet and Family Readiness (FFR) Programs.
Duties
- Serves as Supervisory Marketing Manager on matters pertaining to communications and marketing policies and services. Incumbent develops long-term marketing and strategic plans to maximize patron utilization and satisfaction while enhancing FFR programs self-sufficiency and/or profitability.
- Responsible for bringing well-organized and efficient strategies, insights, and management to marketing, brand management, and public relations. Key responsibilities include planning, tracking, executing and optimizing the various marketing programs, developing and promoting the organizational brand, overseeing marketing efforts in support of accreditation program, providing creative ideas to drive innovation, and identifying and implementing marketing process improvement.
- Builds, manages, and implements effective digital marketing campaigns for all FFR programs through various sources including webpages, an app and on social media platforms.
- Leverages tactics such as co-marketing with strategic partners, content marketing, email marketing, events, print and digital media advertising, social media, SEM, mobile marketing, and partnerships with other organizations to deliver effective communication.
- Works in tandem with Supervisory Visual Information Specialist, Supervisory Web Manager and Commercial Sponsorship manger on the design and production of marketing and promotional materials from inception to completion to guarantee highest quality, meet marketing objectives and exceed customer expectations.
- Ensures appropriateness, accuracy and quality of marketing products and effective use of resources in meeting customer needs.
- Responsible for evaluating the effectiveness of marketing plans, strategies and communication programs as determined by customer response and overall success of programs.
- Stays informed of developments in the fields of marketing, technology, social media and other industries to help operate with initiative and innovation.
- Advises activity managers on effective advertising vehicles and appropriate media mix to reach target market.
- Plans media campaigns designed to enhance participation, and where appropriate, increase financial income.
- Plans, coordinates, and conducts market research, including demographics, surveys, focus groups, etc., to assess customer needs and desires.
- Oversees the management of publicly and privately accessed information through online and offline application systems on behalf of FFR.
- Supervises the development and management of information and media deliverables by way of Content Management Systems (CMS), Digital Asset Management (DAM) and social media platforms to include the integration of media elements and data integrity.
- Responsible for initiating, directing, and implementing comprehensive marketing, and public relations initiatives for FFR programs in coordination with installation and region program directors.
- Obtains information on upcoming events, special programs from activity managers.
Requirements
Conditions of Employment
- Must successfully pass the E-Verify employment verification check. Any discrepancies must be resolved as a condition of employment.
- Must meet federal suitability requirements including successful completion of background investigation and obtain/maintain a Secret Security Clearance (T3).
- Must possess and maintain a valid drivers’ license, as travel is required.
- Must be willing to work an irregular schedule, to include evenings and weekends.
Qualifications
- Experience that demonstrates progressive knowledge of the full range of principles, concepts, and techniques of the marketing and communications industry, the ability to transform these requirements into a working, viable program.
- Documented supervisory experience is required.
- Must have effective writing and oral presentation skills and ability to communicate professionally with all levels.
- Knowledge of NAF policies and procedures preferred.
- Must have a high degree of proficiency with computer programs such as: Adobe Acrobat, Microsoft Office products (PowerPoint, Word, Excel, Outlook) and similar business applications.
- Must have thorough understanding in the management of website development, social media and electronic media.
- Must have skill in organizing and communicating ideas and thoughts effectively through written correspondence and oral presentation and experience developing materials to convey information in a professional format generally acceptable to the public.
- Must be able to research, develop and implement short- and long-range marketing objectives, to assess current and future markets for and installation activities, and compile and analyze demographic data to determine the best approach for marketing the programs.
- Must be an experienced, positive leader and consensus builder who is able to influence the actions of others in obtaining cooperation and assistance to meet the mission and operational goals of FFR.
Education
High school diploma or GED preferred.
Benefits
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
How You Will Be Evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
All resumes will be reviewed to determine if they meet the hiring eligibility and qualification requirements listed in this announcement, and will be rated based on the information provided in the resume to determine the level of knowledge, skills and abilities (KSAs) related to the job requirements. Using the qualifications of the position, a predetermined rating criterion of KSAs will be used for each resume. Best qualified applicants will be referred to the hiring manager. The selecting official may choose to conduct interviews.
Required Documents
The following documents are required at the time of application:
- Resume
- Proof of education/training: provide a copy of your awarded/conferred college transcript(s)
- If claiming Department of Defense (DOD) Non-appropriated Fund (NAF) Business Based Action (BBA) priority consideration: provide a copy of the notice of separation
- If claiming Military Spouse Preference: provide a copy of the sponsor's Permanent Change of Station (PCS) orders and a marriage certificate at the time of application
- If claiming Veteran's Preference: provide a copy of your DD-214, Member-4 page and any supporting documentation (SF-15, V.A. disability letter, proof of service, etc.)
- If a current or former Federal Employee: provide a copy of your most recent Personnel Action Report (PAR) or SF-50
If you are relying on your education to meet qualification requirements:
Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from
schools accredited by accrediting institutions recognized by the U.S. Department of Education.
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
How to Apply
Applications are not accepted in person or via email. Applicants must apply online.Click the blue APPLY button at the top of this announcement to apply.
Next steps
Applicants who do not meet the above requirements or submit all required forms may not be considered. Due to volume of applications received, applicants may not be notified of non-selection.
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