Summary
The Head of Digital Content will strategize, create, and evaluate exciting and innovative digital, video and social media content that helps the National Gallery reflect and attract the United States, and become the nation’s primary resource for art and creativity. The Head of Content will lead a team of creative and data-informed content, video, and audio and social producers, who focus on creating, adapting, and promoting content across our digital platforms and products.
This job is open to
Clarification from the agency
United States Citizens and Nationals
Duties
The Head of Digital Content will:
- Have overall ownership of digital content strategy for the National Gallery of Art, delivering a relevant and impactful national digital and social content offer that helps achieve the Gallery’s mission.
- Provide leadership and direction to content specialists leading and managing day-to-day content operations for our websites, mobile applications, and other digital products, as well as cross-platform video creation (including for in-Gallery products and social media).
- Create and publish compelling, engaging, and accurate digital content with content creators and subject matter experts (curators, conservators, interpreters, editors, educators etc.) across the National Gallery and beyond.
- Lead the creation and execution of the National Gallery’s social media strategy, including social content strategy, multi-channel projects, integrations with wider curatorial, marketing and communication projects and campaigns, as well as self-directed projects completed with internal or external subject matter experts, content creators and influencers.
- Lead adoption and delivery of best practices around digital content design, web content operations, and UX-focused writing, including being responsible for all content operations on nga.gov.
- Develop and implement new website content initiatives, make strategic recommendations, and develop appropriate plans, specifications, and metrics for success for nga.gov in consultation with the Head of Digital Product and Experience.
- Implement new processes and protocols for website user administration, content workflows, and website enhancements.
- Lead the implementation of the Gallery’s digital content strategy, including running workshops, creating action plans, and turning strategic recommendations into practical delivery.
- Serve as team manager/project director for digital content projects, working with and scheduling other content creators, designers, external contractors, writers, copywriters, and production teams.
- Develop and implement digital content project schedules, track project status, and manage team deliverables, overseeing digital content production efforts from conception through completion.
Requirements
Conditions of Employment
- You must be a United States Citizen.
- This employer participates in the e-Verify program.
- Males must abide by Selective Service registration requirements.
- See "Other Information" section regarding Selective Service requirements.
Your resume serves as the basis for qualification determinations and must highlight your most relevant and significant work experience and education (if applicable) as it relates to this job opportunity. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Your resume must include the dates of all qualifying experience (from month/year to month/year) and the number of hours worked/volunteered per week.
Qualifications
Candidates must meet the Qualification Standards Handbook requirements for the NF-1084-15. For this position, candidates must possess at least one year of specialized experience, equivalent in responsibility to the NF-14 level in the Federal service, planning, creating, and evaluating public-facing digital content for a major organization or institution that helps grow, engage and retain target audiences, both onsite and online.
Your application and resume must demonstrate that you possess the following knowledge, skills and abilities (KSAs). Do not provide a separate narrative written statement. Rather, you must show in your resume how your past work experience demonstrates that you possess the KSAs identified below. If asked to do so, cite specific examples of employment or experience contained in your resume and describe how this experience has prepared you to successfully perform the duties of this position. DO NOT write "see resume" in your application!
Those applicants who meet the minimum qualification requirements will be evaluated against these factors to determine the best-qualified candidates.
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Mastery knowledge of and demonstrated experience in digital project management and digital content creation for media organizations, for nonprofits, within the visual arts, museums, or cultural organizations.
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Mastery knowledge of and demonstrated experience creating video and audio content strategy and execution for media organizations, for nonprofits, within the visual arts, museums, or cultural organizations.
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Mastery knowledge of and demonstrated experience in website content development, content management systems (e.g. Drupal), some knowledge of HTML/CSS.
- Mastery knowledge and demonstrated experience managing social media projects, including strategy, content and partnerships for media organizations, for nonprofits, within the visual arts, museums, or cultural organizations.
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Extensive writing and communication experience, including leading and participation on cross-functional teams dedicated to improving user experiences through writing, information architecture and content design.
- Leadership skills and experience, with an ability to recruit, inspire and develop a team of specialists
"Experience" refers to paid and unpaid experience. Examples of qualifying unpaid experience may include: volunteer work done through National Service programs (such as Peace Corps and AmeriCorps); as well as work for other community-based philanthropic and social organizations. Volunteer work helps build critical competencies, knowledge, and skills; and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.
You must meet all qualifications and eligibility requirements by the closing date of this announcement.
Education
Undergraduate and Graduate Education: Major study -- commercial art, fine arts, art history, industrial design, architecture, drafting, interior design, photography, visual communication, or other fields related to the position. Some positions may also require subject-matter knowledge of medicine, science, or technical equipment.
Advanced training in a vocational school, technical institute, or art institute above the high school level in one of the fields listed above is creditable as general experience on a month-for-month basis.
OR
Experience as listed in the qualifications section above.
Benefits
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
How You Will Be Evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
The National Gallery of Art uses an application tracking system to evaluate the responses you provide in the applicant assessment questionnaire to determine if you meet the minimum qualification requirements of this position. Then, the HR Office and/or Subject Matter Expert (SME) will conduct a quality review of your application and supporting documentation to determine if your qualifications meet the criteria for referral to the selecting official.
We will also verify whether you are eligible for merit promotion by reviewing your previous Federal employment to ensure you meet Time-in-Grade requirements. If you are eligible to apply to Merit Promotion announcements based on Veteran or other non-competitive statuses, we will verify your supporting documentation prior to referral.
Note: Applicants who are referred to the hiring office for selection consideration may be required to submit writing and/or work samples as part of the interview/selection process. If the hiring office decides to request a writing and/or work sample as part of its selection process, the vacancy contact will reach out to you by email to: (1) inform you of this requirement; and (2) provide further instructions.
If your resume is incomplete or does not support the responses you provided in your online questionnaire, or if you fail to submit all required documentation before the vacancy closes, you may be rated 'ineligible', 'not qualified', or your evaluation rating may be adjusted accordingly.
You may preview questions for this vacancy.
Required Documents
Please carefully review the following list to determine what documentation you need to submit.
Some documents may not apply to all applicants. If you are unsure, click the link for each document type to read more.
ALL APPLICANTS: You must submit a resume supporting your specialized experience and responses to the online questionnaire.
- Your resume should list all work experience (paid and unpaid); you should list the full name and address of the each employer.
- Your experience listing should show the start and end dates (include month, day, and year); you must also list the average number of hours per week that you worked.
- Your resume should also include any education and training you have completed (list the program title, subject area, number of hours completed, and completion date).
- For more information about what to include in your resume, please view this USAJOBS Resume Tutorial video on YouTube.
- It is important that your resume is complete and thorough. If any of the above information is not included in your resume, we may not be able to fully credit you for your experience.
If specific educational requirements are indicated for this vacancy: Documentation verifying your educational claims which can include unofficial transcripts or any report listing institution, course title, credits earned and final grade. Please see the Education section for more information.
Current and former Federal employees: Most recent SF-50 (Standard Form 50 - Notice of Personnel Action).
To properly verify status eligibility, your SF-50 must show the following. If you do not submit an appropriate SF-50, we cannot verify your status eligibility!
- Full position title;
- appointment type;
- occupational series;
- pay plan, grade, and step;
- tenure code; and
- service computation date (SCD).
Displaced Federal employees: To be considered CTAP/ICTAP eligible, you must submit documentation verifying your involuntary separation and CTAP/ICTAP status. Please see the OPM Guide to Career Transition for more information.
Veterans: Veteran eligibility documentation (DD-214, VA Letter, Standard Form (SF) 15 as applicable). Please note: If you are a veteran who has not yet been discharged, you may provide a statement of intent to discharge from your agency which will allow you to apply under the (Veterans Opportunity to Work) VOW to Hire Heroes Act of 2011.
Persons with Disabilities: Individuals with intellectual disabilities, severe physical disabilities, or psychiatric disabilities may apply for appointment through the Schedule A hiring authority. Certified verification of a disability from a licensed medical professional; a licensed vocational rehabilitation specialist; or any Federal, state, or District of Columbia agency or U.S. territory that issues or provides disability benefits is required.
If you are relying on your education to meet qualification requirements:
Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from
schools accredited by accrediting institutions recognized by the U.S. Department of Education.
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
How to Apply
Click on the "Apply Online" button on the upper right side of the page.
- You must have a USAJOBS account and be logged in.
- You must have a completed resume. (You may use the Resume Builder in USAJOBS)
- You must respond to all applicant assessment questions, carefully following all instructions provided.
- You will be able to upload additional supporting documentation, which may include, but not limited to transcripts, notification of personnel actions (SF-50), certifications and verification of veterans status (SF-15, DD-214)
The complete application package, including any additional supporting documents required for this position is due in the National Gallery of Art Personnel Office on the closing date of the announcement by 11:59 PM Eastern Daylight Saving Time.
NOTE: Applicants who cannot apply on-line must request a hard copy application packet from the Agency Contact listed in the vacancy announcement. Resumes and/or supporting documentation alone will not be considered without the inclusion of a hard copy application packet. The complete package is due no later than 5:30 PM Eastern Daylight Saving Time on the closing date of this announcement.
The National Gallery of Art receives many applications for each job. Each application is reviewed carefully which may take a few weeks. You may also check your application status by logging into www.usajobs.gov and selecting the tab "My USAJOBS
Next steps
After each step in the recruitment process, your status will be updated in our application tracking system. Once this happens, if you have elected to receive e-mail updates, you will be notified through your USAJOBS registered e-mail address. If you have not elected e-mail updates, you can review your current application status in USAJOBS at any time. Please check that your USAJOBS profile contact information is current and correct each time you apply to a job--this will ensure we are able to contact you as quickly as possible.
In addition to changing your status online, we will send you e-mail notifications at each major step in the process, to include: application received, eligible or not eligible, referred or not referred, selected or not selected.
We expect to make a selection within 30 to 90 days of the closing date of this announcement.
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